[CITROEN || ROCHERAND]. Conférence faite le 17 février 1932 aux usines Citroën par C.L. Rocherand sur son voyage d'études aux Etats-Unis. 1932.

Rare internal document for Citroën sales management. In the early 1930s, André Citroën hesitated to enter the US market, he will end up renouncing and instead strengthen the infrastructure of the brand in Europe. This suite of US market studies that we are proposing is witness to this period of hesitation.
Here the lecture given by Mr. Rocherand to Citroën agents on his study trip to the United States,there are some novelties like the ancestor of the fax or the development of advertising at the T.S.F.